Value Proposition for Sellers

Our Marketing Plan

Exclusive Website for Your Home
Much more than your average marketing tool, your address is the website! This website is created by professional designers and photographers to capture your home at its best. Web listings include a slide show and a video show depicting the many fine attributes of your home and community. This website will be linked to many popular home searching websites such as Realtor.com. We think you’ll agree that your exclusive website will give your home maximum marketing power.

Magazines
Your home will be featured in home magazines in beautiful full color pages. These magazines are Home Gallery, The Real Estate Book, Homes and Land, and Home Magazine. Each of these magazines has approximately 30,000 copies in circulation every month and are available at major retailers and supermarkets.

Newspapers
Every weekend, your home will be featured in the Real Estate section of the SF Chronicle newspaper, which is the largest print and online real estate marketplace in the Bay Area. Your home will also be featured in the San Mateo County times which also has a large and influential Real Estate section every Saturday. Your home will also be listed in each of these newspapers respective websites.

According to the National Association of Realtors, 79% of people begin searching for their new home online.  We want to make sure that your home takes advantage of the rising popularity of the internet. This is why we make sure your home is listed in the top home searching websites, such as Realtor.com, the #1 real estate website in the world, Real Estate.com, Google, and Yahoo Real Estate just to name a few.

CD Virtual Tours
We will make CD or Mini Disc virtual tour copies that will be available for potential buyers who view your home. This is not your average silent virtual tour, but a beautiful interactive video tour that will set your home apart from the rest.  This attractive virtual tour will link to your home’s exclusive website. It is all part of giving your home maximum marketing power.

Postcards
We have an effective direct mail campaign that sends approximately 150,000 pieces out per year to target potential home buyers. In addition, we customize our postcards to your home and distribute them to 500 homes around your area.

Flyers/ Pocket Flyers
We place attractive full color flyers in your property to showcase your home with professionally shot photos. We will make sure that you have these beautiful flyers in your home at all times so that every prospective buyer that views your home will have something to remember it by.  We will also make  “pocket flyers” available, which are business card sized flyers which are convenient to hand out to prospective buyers and your family and friends.

Eye Catching Signage
If you choose, a “For Sale” sign will be placed on your property. A sign is a very useful tool for selling your home because:

  1. It alerts potential buyers that your home is for sale.

  2. It guides Realtors who are showing your home.

  3. It lets your neighbors know your home is for sale. Neighbors are an excellent resource for buyers because they alert their family and friends.

Buyer’s Booklet
We will print out attractive buyer booklets with important information regarding your neighborhood that a prospective buyer will find useful. This information includes schools, shopping, hospital, and general city information. These booklets will be mailed out to prospective buyers who request them.

Realtor Network
You will have a powerful Realtor network working for you. All Realtors will be notified that your home is on the market not only from the MLS, but from our e-flyer system, that notifies Realtors of hot new listings. In addition you can enjoy peace of mind because your home will have a Supra Lockbox placed and only licensed Realtors are allowed access. You can count on your home viewings being safe and secure.

A Full Service Team
Our professional full service Team is here to guide you every step of the way. From day one, to beyond the closing, we are here to guide you every step of the way. Our professional full service Team will always be there to help. Above all we want to show you integrity, honesty, and reliability in all of our services.

Agent Info

agent
Paymon Ghafouri
Paymon's Real Estate Group
Mobile: 650-683-0388
Office: 650-298-8900
FAX: 650-298-8901
paymon@paymonhome.com

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